September 6, 2018
Content marketing not marketing with content

I spend a lot of time (and have spent a lot of time) thinking about content marketing. I think it’s in a rough patch, maybe the so-called trough of disillusionment. Looking back, it’s easy to see how we got here. It hit the big time in a period of massive transformation. But as with many […]

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August 23, 2017

In the small room, the fluorescent light is anemic, like it’s filtered through dirty water. It shows only what it wants to show, so details—the corners, beneath the table, the grooves in the men’s faces—are not so much in shadow as they are not worth the bother. The boy—he doesn’t think of himself as a […]

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August 8, 2017
End of Messages

You have six new voicemails. First new voicemail, sent Thursday, April X, XXXX at 10:42 a.m. Hey. I know you’re avoiding my calls and that’s okay. I just wanted to call and say, you know, hey. And that I’m thinking about you. Oh, and I’m about to do something stupid. I mean really stupid. Like […]

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January 18, 2014
As Close to an "About Me" Page as You're Probably Going to Get

If you've ever researched how to achieve sustainable success on the internet, you know you need to be an "expert." Much of the credit for this goes to Google who, in their quest for search result relevance, have realized that the most relevant search results are those that had been shared by the most people. […]

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January 13, 2014
On Lovecraft, Nietzsche, Kirk,

I've been having a discussion with myself about why I write what I do for a long time. When I was younger, I never really thought about it. I wrote what I liked. I wrote what I wanted to write. That was it. And then my mom ruined everything. Yes. My mom. I used to […]

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December 21, 2013
Can We Learn Anything About Fiction From Balloon Animals?

Think back. When you were a kid, was there some driving feature of your life, something that you see under-girding everything you did, or everything you were/are? Let me give you an example. Don't Cry When I was in elementary school, I had to get a variety of physicals, just like every other kid. That […]

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November 22, 2013
This Is Not a Blog (and Why!)

Before this goes any further, let me share two stories. 1. One of the most vivid memories I have of my childhood is this: I'm walking home from school. It's a warm autumn day and I'm alone. I cross the street from the playground and start passing my best friend's house. As I do, a […]

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September 23, 2013

Think about remixes. Sure, there are some lazy, bad ones that just add that uhm ts uhm ts uhm ts beneath a famous song and call it done, but the best ones are something different. They take the ideas, sounds, and textures of a great song and create something new (and sometimes better). Really great covers […]

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Copyright Ⓒ 2008- Matthew Rayback