More than words: Why writers still matter.
Matthew Rayback Matthew Rayback

More than words: Why writers still matter.

These two traits, along with others, suggest that the challenge for writers today, the thing that makes them matter, is realizing that their job is not about words. That their training has given them strength they maybe don’t realize that go beyond the alphabet.

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It's the story that matters.
Matthew Rayback Matthew Rayback

It's the story that matters.

We are creative beings, but creation is not about ego. It may start there in some cases, but once it’s in the world, it takes on a life of its own. It becomes entangled in audiences and cultures. And its destiny transcends the will of the creator.

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Beyond the Hero's Journey: The power of story without all the baggage.
Matthew Rayback Matthew Rayback

Beyond the Hero's Journey: The power of story without all the baggage.

But here's the problem. The Hero's Journey is really good at creating a very specific kind of story— big epic, mythic narratives. And sure, there are definitely times as content creators when that's useful. Certainly, when you’re writing your next fantasy bestseller, the Hero’s Journey is something to consider. And on the business side, it has it’s uses as well.

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